By Scott Wesley
In the winter of 1996, I was sitting in my college apartment at Chico State University playing “fantasy hockey” on America Online. While in this league one of the really nerdy things we decided to do was set up a website for our own teams. So – I started to research HTML and how things worked. I wanted a “counter” for traffic stats, a link for email with a cool animated graphic, pictures, team logo, etc. I quickly figured out how to lay out a basic website, and upload it via Netscape.
Meanwhile down in LA – my brother had started a reptile business out of his garage (literally). He was breeding leopard geckos and selling supplies via a printed mail catalog. He called his business “LLLReptile & Supply“. I had been selling reptiles at my school previously through my brother who was at that time working for a reptile wholesaler – so I was sort of familiar with what he was doing. One night, I took that knowledge and his product catalog and sat down at my computer to create a website for his business. The website address washttp://members.aol.com/L3Reptile/pricelist.html . I emailed him a link, and asked him what he thought of doing a website? With our hard work and dedication – the website took off and the rest is history for us.
This was how the LLLReptile website looked 1 year after creation.
When I created the LLLReptile website – there was very little in the way of competition. There were a few places to run classifieds online (ReptilesOnline.com and The Herp Mall were a few that come to mind). These pre-dated Kingsnake.com – which soon followed. Other companies online at that time were Hartford Reptile Breeding Center (pythons.com) and Big Apple Herp.
There were lots of “breeders” online – most of the names I forget (some are still around like Ron Tremper at LeopardGecko.com and BHB). Google didn’t even exist yet! 16 years ago doesn’t seem that long – but in the world of the internet – it is a lifetime.
At the end of 1997 – we decided to really upgrade and buy the domain name LLLReptile.com. This was a BIG step for us and expensive at the time as well (no .99 cent godaddy names back then).
The late 90’s were really the explosion for reptile websites. Our business grew rapidly – as we had created something that had not existed prior; an all-in-one reptile website for supplies, live reptilesand feeders. Your “one stop herp shop”!
In the late 90’s, Jeff Barringer had taken Kingsnake.com to a new level as well. This was now the premier place to advertise anywhere on the net for the reptile world. His website was the “one stop” for classifieds, discussion forums, law updates via NRAAC and much more.
At one time – Kingsnake.com was the world’s LARGEST “pet” website that existed (and still is the largest reptile website by far today). The big “pet” companies really took a LONG time to find their place on the internet (set aside Pets.com and their 2 million dollar superbowl commercial. #miserablefail).
The reptile world was way ahead of the curve here. Kingsnake.com literally allowed almost anyone working from home to start up a reptile business and immediately reach a vast customer base. I know for a fact that this website is why MANY reptile companies exist today!
Around the turn of the century we started to see a negative turn for the internet world. Keyboard warriors found outlets for their disdain of individuals, breeders and companies on several websites that allowed anyone to say anything with literally no facts to back them up. It was also filled with rubberneckers there to watch the gossip and hate. While there is certainly a “need” for this in certain aspects (as there are certainly “bad” people out there) – the lack of monitoring the child-like posts filled with hate and personal attacks was sad and disturbing. Fortunately we have seen the evolution through the last decade through places like Yelp, the BBB and other legitimate feedback websites run in a much more professional manner. While the negativity still goes on to this day – it has certainly seen a draw down from it’s original form. People seem to have realized that these forums are typically filled up with false or unfounded statements posted mostly by children (or adults acting like children).
Around 2005 – We saw the biggest change online for the reptile world since its inception. Social media had turned from a place where kids talked about their music and interests on MySpace to something entirely different. Facebook took over the internet like a wildfire. It’s hard to imagine what it would have been like to be a 13 year old kid who was totally intoreptiles, who could then make “friends” with others who held the same interests online. Being able to talk about your interests together, share pictures, and learn so many new things all in one location is pretty cool. There is a good reason why facebook has and will remain untouchable in this aspect (see google + about that). Even through the endless ads that are now in your newsfeed – it is still the place hundreds of millions go to daily. Now – you can follow the breeders and companies you like, and get direct feedback and answers from most of them (we answer questions on our facebook page every single day at LLL). Facebook allows a much more intimate relationship between a business or breeder and the consumer along with allowing like-minded reptile people to become “friends” as well. Pretty awesome stuff!
Over the last few years – we have seen some really cool new websites in the reptile world.USARK.org comes to mind. The internet (and facebook) makes it so much easier to organize nowadays and USARK is a perfect example this. We can now all see reptile news, upcoming votes on laws in our area or federal, and organize to help protect the reptile community. If you have not checked it out – I highly recommend you do asap!
Another cool new website is The Reptile Report. The idea behind this website is pretty neat (kind of like reddit). It takes almost all of the really cool reptile discussion forums online, and organizes the most popular discussions all on one website. So if you are a ChameleonForums.com or Ball-Pythons.net fan but don’t have the time that day to look through all the new topics – you can quickly browse some highlighted discussions right here!
Nowadays you can get everything you need for your reptile right on the web. Any supply you can think of, all sorts of feeders, live reptiles shipped right to your door, find out when the next reptile show in your area will be, watch videos instantly of any reptile you can think of, and even start your own business easily with the help of websites like Kingsnake.com and ShipYourReptiles.com to name a few. The evolution of the internet has just begun. We have gone through such huge changes over the last 15+ years online – I can’t imagine what the next 15 will bring!